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Label Ninety was created by me - Annie! I never had any intentions of starting a business like this until my husband and I moved away from everything we knew when he joined the military. I knew I wanted to do something that could be done from any location and that solves an issue I've always had. The problem that I wanted to solve came to me as a result of frustration from mediocre jewelry. 

I was tired of jewelry tarnishing right away or turning my skin green (gross!). Sure, this was a great idea, in theory, but I had not idea where to even begin! That's where months and months of research began. I learned everything from how to build a website to how to find the best pieces of jewelry.

What started out as an idea has turned into a shop full of vibey jewelry that makes a statement and, most importantly, will last.